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Monday, January 28, 2008

The Internet Marketing Bootcamp: Learn the Industry Trends

In recent years, the Internet has become a potent tool for selling products or services. It has also opened employment and income-generating opportunities to many Filipinos. So much so, Internet marketing has become the latest buzzword in the online sphere.

A series of seminars aims at sharing basic information on the creative and technical aspects of Internet Marketing. The “Internet Marketing Bootcamp” will run for six consecutive weeks from January 26 to March 1, 2008. Each session will be held from 8 a.m. to 12 noon at RCC Center, Shaw Boulevard, Pasig City.

Some of the country’s Internet Marketing luminaries from U.S. Auto Parts Philippines (USAP) will discuss the key concepts and strategies on this emerging field:

  • Michael Joseph Villar, USAP Affiliate Marketing Manager, will give a crash course on performance-based marketing, how companies and individuals can benefit from it, as well as the challenges confronting affiliate marketing.
  • Email Marketing Manager Alvin Jimenez will present the email marketing campaigns and their relevance.
  • Rico Sta. Cruz, USAP Creative Director, will discuss the essential principles in Web design and how to apply them to the Web.
  • Copy Editing Supervisor Jennelyn Tabora will talk about online copywriting and its crucial role in attracting and building readership.
  • Search Engine Optimization (SEO) Project Managers Gabriel Libacao Jr. and Rhiza Sanchez will explain the basics of search engine marketing and how to convert visitors into sales and profits.
  • Senior Web Analytics Specialist Maia Nuguid will discuss how Web analytics can help in assessing Internet marketing strategies.
  • Marc Hil Macalua, USAP Vice President for Marketing, will give the inspirational speech. Web Project Manager Elymar Apao will facilitate the Bootcamp sessions.

The Bootcamp is sponsored by the U.S. Auto Parts Network, the premier warehouse of auto replacement and performance part brands in the United States. One of the leading players in the Internet retailing industry, U.S. Auto Parts ranks among the top 100 online retailers in the United States in 2007.

The Bootcamp is open for all professional bloggers, Internet marketing enthusiasts, or anyone who has a background in Internet marketing. Interested persons may send their updated resum├ęs at elymar@usautoparts.net or glibacao@mbsautomotive.com. Qualified applicants will be informed via a confirmation email.

Participants are encouraged to bring their resumes as a Job Fair will closely follow each seminar.

For further details, please visit the Internet Marketing Bootcamp site
(http://www.usautoparts.com.ph/imb/), US Auto Parts Internet Marketing Bootcamp (http://www.usautoparts.com.ph/), US Auto Parts Official Website
(http://www.jobsdb.com/PH/EN/V6/JS/JobSearch/JobSearch.asp?PN=JobListing&pagename=adslist&searchtext=mbs). US Auto Parts Job Listing

Contact Persons:

Elymar Apao
elymar@usautoparts.net

Gabriel Libacao Jr.
glibacao@mbsautomotive.com

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